ROUBA NOUREDDINE
DIRECTOR // PRODUCER
EDGY - BOLD - BUILT RIGHT
— on time, on point, every time.
WORK//Directing commercials
Bonds by IQOS – Talk of the Day (1/3)
Client/PMI – PH/Fine Line
Bonds by IQOS – For Everyone (2/3)
Client/PMI – PH/Fine Line
Bonds by IQOS – End of Shift (3/3)
Client/PMI – PH/Fine Line
Puma Modest Active Wear
Client/Puma Mena – PH/Black Rhino Films
VISA x UBCI
Client/Visa – PH/Black Rhino Films – Agency/Publicis Mena
NOKNOK – The Office (1/3)
Client/noknok – Agency/Borzoi Studios
NOKNOK – The Elevator (2/3)
Client/noknok – Agency/Borzoi Studios
NOKNOK – The Mother (3/3)
Client/noknok – Agency/Borzoi Studios
The Phantom – Onto the Next One
Client/The Phantom – Firas Eid
RIM – 22 Liters
Client/RIM Water – PH/Millimeter Pro – Agency/Bees and Elephants
Municipality Elections – Over Breakfast (1/3)
Client/Hammana Municipality
Municipality Elections – Over Coffee (2/3)
Client/Hammana Municipality
Municipality Elections – Over Backgammon (3/3)
Client/Hammana Municipality
WORK//Directing Music Videos
Nike Air 'Live' – Chyno with a Y feat. Bonne Chose
PH/Balkoon tv – DOP/Michel Nakhle
Fasateen – Daniel Huss (Cover)
Mohamad Attia – El Bateekh
EP/Anas Nasri-Aplus Music – DOP/Shadi Salameh
WORK//Directing Fashion and Short Films
Jean Louis Sabaji RTW 2022 - IN BLACK
Prod./Michelle Ayoub - DOP/Michel Nakhle
Jean Louis Sabaji RTW 2022 - IN WHITE
Prod./Michelle Ayoub - DOP/Michel Nakhle
The Lump
Short Film
Mentor Arabia 2024 Winner
Beirut Shorts Official Selection 2023
Lebanese Film Festival in Canada Official Selection 2023
Morocco Shorts Official Selection 2023
Beirut International Women Film Festival Official Selection 2023
Camp 012
Short Film
Beirut International Women’s Film Festival Official Selection
Morroco Shorts Official Selection
Link International Film Festival
Lift-Off Filmmaker Sessions
Beirut Shorts International Film Festival
Sundance Collab
Mennasati
WORK//Producing
Kafa – Salma Shalabi
Client/Kafa
Commerical - Agency/VML MENA - EP/Kurve Studio - Dir/Tony Kanaan
Kafa – Randa Kaady
Client/Kafa
Commerical - Agency/VML MENA - EP/Kurve Studio - Dir/Tony Kanaan
Kafa – Nawal Kamel
Client/Kafa
Commerical - Agency/VML MENA - EP/Kurve Studio - Dir/Tony Kanaan
Fizr (2025)
Short film – Director/Rani Nasr
Red Sea International Film Festival Official Selection
Belgrade International Film Festival Official Selection
Los Angeles Short Film Awards Honorable Mention
Nepal International Film Festival Official Selection
Stockholm City Film Festival Winner
Venezia Shorts
Clermont Ferrand Short Film Market
The Alien – Telitravel
Client: Telitravel App – Agency/ Brandem
About Me
I’m not here to follow the rules — I’m here to rewrite them.
I direct films and craft bold visual stories that connect, provoke, and leave a mark.
My work spans global campaigns for brands like PUMA, VISA, Noknok, IQOS, PMI and impact-driven organizations like KAFA.
Whether it’s a 30-second spot or a narrative short, I bring sharp instincts, creative clarity, and a commitment to delivering something that doesn’t just look good — but feels right.
At my core, I’m a filmmaker chasing stories that matter.
Every frame I shoot is part of a bigger vision — building toward directing feature films that carry both weight and soul.
I don’t just show up — I show up to make something unforgettable.
So tell me again... why haven't we worked together yet?
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